The mood can indeed affect a person’s behavior, including when to spend money. When you feel happy, you might just be a disciplined person, but when it is not impossible that infest your sadness will turn into a spendthrift.
Linkages with the mood to spend money habits become one of the interesting topics discussed an article published in the latest journal Psychological Science. The article was contain research from Carnegie Melon University, Stanford University, University of Pittsburgh and Harvard University. The conclusion states that a person will spend more money if they are in a state of sad and trapped in its own (self-focus), even if feeling sadly it is only temporary.
Some previous research has indicated the possibility of a link between distress with shopping behavior. This research also was conducted to follow up these findings.
From recent research, investigators found a tendency for someone to buy the goods will increase significantly when the feelings of heightened self-focus. The term self-focus can be interpreted as a tendency to be careful in assessing themselves and only care about themselves than others. In his article, the researchers also say that this latest research will help in understanding consumer behavior better, especially the impact of emotion on decision making.
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This research was conducted with the involvement of a number of participants who are required to watch video footage of two types, each with themed sadness and neutral videos. Participants were randomly selected to watch one type of display and they were then given the task of buying basic necessities like a bottle of drinking water.
They are also faced with the choice of price varies from cheap to expensive. From the shopping behavior shows that they are watching sad tend to spend money 300% more than participants who watched a neutral impression when I purchased the same item.
Those who watched the sad video also claimed that the contents of the video clip display does not affect behavior in the purchase of goods – in other words they do not really realize the impact of those impressions.
According to the researchers, which could help explain the phenomenon of differences in shopping behavior in both groups are self-focus. Participants who are very focused on himself and feel very sad would dare spend more money to buy goods, than those who self-focus is low.
The researcher explained that the sadness and self-focus can make someone feel worthless, both in terms of feelings about themselves and possession. This decrease will make a person more willing to spend more money on new stuff like a way to improve self-esteem. So, shop when you feel happy!